Jesse Walker considers a trend in radio programming — shuffle radio — and reflects on what radio really needs to do to compete with iPod. He's absolutely right. The time is ripe for old-fashioned album-oriented rock stations (read: personally, eccentrically, broadly programmed radio) to make a comeback. And guess what? If radio doesn't do it, motivated amateurs will. And when those amateurs gain a strong enough following, they will eventually support themselves with advertising, as radio stations do, or offer subscription services to their most avid fans.
As the world becomes more and more information-overloaded — and as mass amateurization spreads into every area that once was the domain of professionals — people will be more and more willing to pay for great Filters.